This is especially true as soon as you start messing around with things like background colors and borders.
Harder maintain a consistent visual style You just have to be a bit more mindful about it compared to some of the other journey mapping tools. You've seen how to add a visual layer to your journey map. Before you know it your journey map has become a process map that communicates zero empathy. So it's very tempting to create a very left brain and rational journey map. A disadvantage of using Google sheets is that it's not designed to tell stories by default. Journey maps should tell a story (link naar what is a CJM). You can always start with a journey map template and modify that so it fits your needs. If you've never create a journey map before this process can be a bit daunting. This also means that it's up to you to come up with the structure of your journey map. No guiding structureĪ spreadsheet are basically a blank canvas. But it also has some drawbacks which you should take into consideration. If you've been following along you will have seen that Google sheets has a lot of potential as a journey mapping tool. Conclusion Drawbacks of using Google sheets or Excel
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